How to use this listPick 8 to 10 questions, ask every applicant the same ones, write the answers down, and end with the role-play. Comparing like with like is how you hire on skill instead of first impressions.
People skills
- Tell me about a time you got a stranger to trust you quickly. Look for curiosity and listening, not a pitch.
- How do you start a conversation with someone who says they're "just looking"? Good: a light question about what brought them in, then letting them talk.
- What's the best customer service you ever got, and why? Shows what they think good service is.
- Tell me about a customer who was angry with you. What did you do? Good: stayed calm, owned what they could, fixed it.
- How would your last manager describe you? Listen for specifics.
Drive and resilience
- Tell me about a goal you missed. What happened next? Good: owns it, says what they changed.
- What does a bad day look like for you, and how do you recover from it?
- Why car sales, and why now? Good answers mention people and earning, not "I like cars."
- How do you handle hearing "no" ten times in a row?
- What's the most you've ever earned in a month, and how? For experienced reps: shows how they think about pay plans.
Process and follow-up
- A customer leaves without buying. What do you do in the next 48 hours? Good: a specific follow-up plan with calls, texts and a reason to come back.
- How do you keep track of your customers? CRM, notes, a system of any kind.
- Walk me through how you'd handle an internet lead that came in at 9 PM.
- How would you turn a phone call about a car into an appointment? See our phone training guide.
- What do you do when you have no customers on the lot? Good: follow-up calls, owner list, social, product study.
Product and deal knowledge
- Explain the difference between leasing and buying to a first-time buyer.
- A customer says another store is $1,500 cheaper. What do you say?
- How would you talk about a trade-in that's worth less than they think?
- What do you know about the brands we sell? Did they prepare?
- How do you learn a new product fast?
Fit, schedule and honesty
- Our schedule includes Saturdays and some evenings. Does that work? Ask plainly and early.
- What would make you leave a job after three months?
- Tell me about a time you were asked to do something you thought was wrong.
- How do you work with other departments, like finance or service?
- Where do you want to be in two years? Finance, management and sales all count.
For experienced salespeople
- What were your monthly units and gross at your last store?
- How much of your business was repeat and referral? Shows whether customers come back.
- What did your last store do well that we should know about?
- Why are you leaving? Listen for blame.
- What would your best customer say about you?
Finish with a two-minute role-play
Play the customer. Use one of these:
"I saw this SUV online. What's your best price?"
"I'm just looking today. My wife makes the decision anyway."
"Your service department messed up my car last time. Why would I buy here?"
You're not grading the answer. You're watching whether they ask questions, stay calm and try to set a next step.
Red flags
- Talks the whole time and asks you nothing.
- Blames every past manager.
- Can't describe any follow-up habit.
- Gets vague about the schedule.
Interviewing every applicant without the time
A good ad brings more calls than a manager can take. CarGents can interview every applicant by phone the day they call, using your questions and a role-play, and give you a ranked call-back list. Your managers make every hiring decision.